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Luke Nichols, the creator behind the favored YouTube channel, Out of doors Boys, is saying farewell to the practically 15 million followers he is garnered by posting movies of himself tenting in desolate circumstances.
The daddy of three mentioned in a five-minute video revealed Saturday titled “Goodbye” that he’ll cease making content material “for a short time” to spend extra time along with his household.
A part of the explanation, he mentioned, was due to the quantity of consideration he has obtained because of the followers and viewers he is gained simply previously yr or so.
Nichols began Out of doors Boys in 2015 and has about 14.9 million subscribers.
The creator mentioned within the video that 12 million of these subscribers got here in simply the previous 18 months as his content material amassed greater than 6.8 billion views in whole.
“The sheer quantity of followers making an attempt to contact me, making an attempt to take photos with me, or simply making an attempt to return up and discuss to me in public generally is a bit overwhelming at occasions,” Nichols mentioned. “And my spouse and I, we each have actual issues about what it will do to our household if I continue to grow my YouTube channel at this tempo. And the time to cease is earlier than this downside will get so out of hand that my household and I am unable to stay regular lives.”
Nichols mentioned there are different causes for his determination to step again from his channel.
The creator mentioned he needs to spend extra time along with his youngsters, together with by serving to his oldest son develop his outside YouTube channel, Out of doors Tom. He mentioned he additionally needs to begin serving to different individuals, though he did not specify how.
“I’ve spent a lot time specializing in me and my household and rising my enterprise, it is time to step again and deal with serving to different individuals for a change and I am excited to see the place that takes me,” he mentioned.
Nichols mentioned there may be nonetheless a number of unfinished movies and a few excessive marketing campaign journeys that he has deliberate. He mentioned if he decides to complete them or movie them, he’ll put up the movies on his channel in “one large dump” on the finish of the yr.
Nichols could not be reached for remark.
The creator economic system has seen fast grown because the introduction of YouTube in 2005. Goldman Sachs estimated in 2023 that the trade was value about $250 billion and will develop to half a trillion by 2027.
Nonetheless, some individuals working in trade, amassing six to even seven figures from content material creating, have reported experiencing creator burnout partly stemming from the strain of getting to continuously churn out content material to stay related.
MrBeast, the primary YouTuber with greater than 395 million subscribers, recommended Nichols’ determination in a response to an X put up.
“Good for him, to know what issues to him and follow it’s admirable,” he wrote. “Individuals do not understand how draining it may be to continuously be stared at and take photographs out in public.”