Palmer Luckey Weighs in on Apple’s Imaginative and prescient Professional

• Palmer Luckey discusses Apple’s Imaginative and prescient Professional, noting its excessive customary and area of interest market.
• The $3,500 combined actuality headset has had low demand, aligning with Luckey’s predictions.
• Apple’s Imaginative and prescient Professional is for future tech lovers, not the mass market, per Tim Cook dinner.

It looks like Palmer Luckey will get the place Tim Cook dinner is attempting to go together with the Apple Imaginative and prescient Professional.

The Oculus founder and Anduril CEO shared his evaluation of Apple’s foray into mixed-reality headsets throughout an episode of the “What’s Information” podcast. Luckey stated he is been “constant” in his stance on the way forward for the dear system since earlier than it launched.

“I used to be telling folks, ‘Pay attention, it’s important to notice that what Apple’s doing right here is just not attempting to, with their first launch, attempt to make one thing that’s for everyone,'” Luckey stated.

As an alternative, he stated, Apple is “attempting to set a really excessive customary” with the $3,500 combined actuality headset.

The low demand for the Imaginative and prescient Professional since its launch in February 2023 has mirrored Luckey’s assertion that the system does not appear to be catching on with non-tech lovers.

“‘They’re attempting to tug one thing out of the long run that basically should not exist till 2026, 2027, and drag it into the current by making it ludicrously costly,'” the billionaire stated.

His stance is not removed from Cook dinner’s personal phrases about his product, which is pricier than competing headsets but lacks a killer app to draw extra prospects. The Imaginative and prescient Professional is not “a mass-market product,” however slightly for “individuals who wish to have tomorrow’s expertise right this moment,” the Apple CEO advised The Wall Road Journal in October 2024.

Luckey received his large break in VR when Meta, then Fb, purchased Oculus in 2014 for $2 billion in money, and he maintained his optimism in regards to the business.

“You are going to see main gamers launching productiveness functions, gaming functions, leisure functions,” Luckey stated throughout the interview.

Representatives for Apple did not instantly reply to a request for remark from Enterprise Insider.